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The Irish Times
October 4, 2000
Anne ÓMaille in conversation with Trish ODonovan.
Last January Oprah Winfrey launched a TV channel called Oxygen,
aimed at women. It has an Internet site of course, and Women's Hands
is the section devoted to the work women do.
Twenty women in the world were chosen because of the kind of handwork
and craftwork we do and I was chosen because of knitting. I knit
and I work with 170 knitters at this moment all over Ireland. The
people from Women's Hands picked one set that we produce.
It's a little Aran jacket for a baby combined with a scarf, hat
and mittens and it looks lovely. I had always sold it very well
in the shop. They asked me how hundreds of those sets I could produce
in six weeks!
This was July of last year, and I'm sure that not one of my knitters
was working on that day. I would say they had visitors, they were
going to the bog, they were painting the front door - but they certainly
were not knitting.
I was faced with the situation where I had massive business opportunity
and no knitters to do the work, so I went out and recruited knitters
and I was very successful in doing this in west Clare and in north
Mayo. As a result of this, over the winter we were able to build
up a stock of hundreds and hundreds of sets for Women's Hands and
for Oprah.
The sets were packed up and sent to Manhattan and then sold on
the Internet. It was a very busy time for us, very busy for our
knitters - but very busy for me too because I gave an undertaking
when I took on the handknitting section of our business that I would
finish every Sweater that we produced, and I had to do that.
I myself put on all the buttons and labels and because they were
going to the United States there is a requirement by US customs
for a lot of extra labelling. As a result I stayed up days and nights.
Each one went out signed with the knitter's name. The knitters
thcmselves were very proud of this. I have no knitter under the
age of 30. 1 have one under the age of 40 and the bulk of the knitters
are between the ages of 60 and 85.
A lot of them are based in north Mayo. I'm sure life is very lonely
and the winter is very long, so they are absolutely delighted to
have work to do. I mail the wool to them. They do whatever is required
and send it back to me and then I finish it.
The standard of knitting there is very high. I don't approve of
loose knitting. I want garments to look sturdy and to last a long
long time and they will because we use very fine needles and we
have the yarn spun just to our specifications. I have about 18 natural
yarns on the needles at any one time and we would have a small number
of coloured yarns.
Before Oprah came near us, about four and a half years ago, I
became interested in the Internet. I set about having a website
designed for O'Maille's. At that time we were still in our old shop
in Dominick Street where we bad been for almost 60 years.
Three years ago we moved to High Street and we launched the website
in conjunction with that move. We already sell items ourselves through
the website, though at the moment we're redesigning our website,
We have even got our own domain name: omaille.com.
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